Good-Loop launches CTV watch-to-donate format

In brief

Good-Loop has launched a connected TV (CTV) format which rewards viewers’ attention with a free donation to charity.

The formats include pre, mid and post-roll across various CTV channels and incorporates a QR code that directs viewers to Good-Loop’s Impact Hub where they can see more details on the campaign, charity partners, and real-time fundraising levels.

The charity receives 50% of the ad revenue and this format can be bought on a cost per completed view (CPCV) or cost per thousand (CPT) basis by advertisers.