BeReal surpasses 53m global downloads

In brief

BeReal has been installed more than 53 million times across the App Store and Google Play.

The ad-free social media app, founded by Alexis Barreyat, debuted in 2020 and has found popularity among Gen Z users looking for “authentic social media”.

According to data from Sensor Tower, BeReal’s monthly active users grew by 2,254% between January and September 2022. In September 2022 it had 14.7 million installs, which was an increase of 20% from August. However, its daily opens sat at 9% in Q3 2022.

The US made up the most new installs, followed by Brazil and the UK.