Dentsu has appointed Brent Koning as executive vice president, global gaming lead.
He will lead all aspects of Dentsu Gaming, including integration of capabilities across the holding group and delivering strategic investments, partnerships and innovation for brands to tap in to the community of three billion gamers globally.
Koning previously worked at EA, where he was most recently VP of Esports, managing a portfolio comprising FIFA, Apex Legends, and Madden. Before EA, he also held leadership positions at Ncompass International, Microsoft, and Roundhouse.
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