Havas has announced a new global network that will consolidate existing agency brands and expertise in music, sports, gaming, and other areas of “fan activation”.
Havas Play will scale across all of Havas’ major markets and replace Havas Sports and Havas Sports & Entertainment brands following a successful trial in France in 2021.
The network will offer strategy, ideation, creative, production, project management, and distribution across partnerships, influencer marketing, experiential & live events, sponsorships, social media activation and amplification, and branded entertainment.
Electronics company Harman International becomes Havas Play’s first global client, having expanded its remit with Havas to make the network its global gaming agency of record.
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