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Dentsu agrees long-term global partnership with OOH Capital

Dentsu agrees long-term global partnership with OOH Capital
Credit: JCDecaux.
In brief 

Dentsu agencies Carat, iProspect and Dentsu X will be able to access OOH Capital’s consultancy services through its own OOH service platform.

These services are available effective immediately and include asset evaluation, commercialisation and application of data and technology across OOH.

The aim of the partnership is to provide “greater opportunity” for Dentsu clients to maximise the impact of OOH media in their channel mix, and offer “mutually beneficial solutions” for brands, retailers and municipal authorities with “untapped physical footprint”.

Adwanted UK is the trusted delivery partner for three essential services which deliver accountability, standardisation, and audience data for the out-of-home industry. Playout is Outsmart’s new system to centralise and standardise playout reporting data across all outdoor media owners in the UK. SPACE is the industry’s comprehensive inventory database delivered through a collaboration between IPAO and Outsmart. The RouteAPI is a SaaS solution which delivers the ooh industry’s audience data quickly and simply into clients’ systems. Contact us for more information on SPACE, J-ET, Audiotrack or our data engines.

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