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Starbucks creates ‘full sensory’ outdoor campaign

Starbucks creates ‘full sensory’ outdoor campaign
In brief

Starbucks has taken over the full tunnel between Kings Cross St Pancras underground and international stations with iced coffee sights, smells and sounds.

The “Iced Coffee Zone” will run for two weeks until 23 April 2023 on posters and digital screens with sound effects of ice shaking and scent dispensers releasing coffee smells throughout the tunnel.

Starbucks’ media agency Havas Media UK designed the out-of-home special build in partnership with Talon Outdoor, JCDecaux and Linney.

It is expected to reach 1.3 million people and forms part of the Starbucks spring campaign which will also be supported by radio and social.

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