Steve Hatch, former VP for Europe at Meta, will join YouGov as CEO in August.
He will take over from chairman designate Stephan Shakespeare at the international online research data and analytics company on 1 August 2023.
As part of the move, Hatch will also step down from his role as non-executive director at national and regional publisher Reach.
In a statement provided by YouGov, he said: “YouGov is a business I have closely followed and admired for some time. The company is in a strong position with a clear strategic direction and significant investment in technology and international reach driving robust client demand and consistent top line growth performance in recent years. I look forward to working closely with Stephan, the wider Board and the full YouGov team on the great opportunities ahead in the third strategic growth plan as we look to create further value for customers, partners, shareholders, and colleagues.”