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World Out of Home Organisation global congress to focus on sustainability

World Out of Home Organisation global congress to focus on sustainability
In brief

The World Out of Home Organisation (WOO) has put sustainability at the top of its agenda for its global congress this year.

Katrin Robertson, leader of WOO’s Sustainability Taskforce and CEO of BlowUp Media, will sit on a panel to dive into the subject along with five other experts from agencies and media owners.

WOO president Tom Goddard noted that big companies are “grappling with sustainability in manufacturing and the supply chain, so the task of reducing advertising emissions falls increasingly on media owners and customers, including tech suppliers and agencies.”

The Congress takes place in Lisbon 7-9 June.

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