ISBA’s head of media, effectiveness and performance Clare O’Brien plans to step back from her role, and ISBA is looking to appoint a replacement, The Media Leader has learned.
O’Brien told The Media Leader that she is working towards a “semi-retirement” and will be vacating the position near the end of the year.
She said she will “continue to work with ISBA in a new capacity, providing the media team with support across discrete project areas where [her] experience will continue to be helpful.”
O’Brien is actively involved in the recruitment process and continues to lead the trade body’s work across programmatic supply chain transparency and the Cross-industry Programmatic Taskforce, the shift to a first-party data ecosystem, media effectiveness, data compliance and digital ethics.
She said that she expected to be “supporting ISBA in a number of those areas in the future.”