Global out-of-home revenue to surpass $40bn

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July 31, 2023

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1 minute

Worldwide out-of-home revenue will exceed $40bn for the first time this year, according to the World Out of Home Organization Global Market Index Report.

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Ella Sagar Ella Sagar is a reporter for The Media Leader and leads our audio and out-of-home coverage. She joined in September 2021 and has a gold standard NCTJ. She previously wrote for the South West Londoner, Ealing Times, and The Hillingdon Times. At the University of Leeds, she received a First Class Honours Degree in French and Spanish with distinction in speaking and during her time there regularly presented radio shows on Leeds Student Radio, wrote for the student paper The Gryphon and was editor of Her Campus Leeds.

Worldwide out-of-home (OOH) revenues will exceed $40bn for the first time this year, according to the World Out of Home Organization Global Market Index Report.

OOH’s global market share against other media was calculated to be 5.1%, compared to 4.7% in 2022, according to the 2023 survey of 200 WOO members, which now includes first-party data from 81 territories covering 95% of the world’s GDP.

OOH’s pre-pandemic 2019 market share sat at 5.8% and its revenue was $36bn.

Digital continued to grow its share of the global OOH market, forecast to be worth $15bn or 37% of the total.

By macro-region, Africa had the biggest market share with 12.5%, followed by Asia at 7.2%, Europe 5.9%, LATAM 5.5%, Australia/New Zealand 5.0% and, finally, North America 3.05%.