ITV agrees to airtime for equity deal with Flarin

In brief

ITV’s airtime for equity fund, ITV AdVentures Invest, has agreed to provide up to £5m in ad inventory across ITV’s channels in return for a minority equity stake in pain relief brand Flarin.

This follows similar investments in architectural design company Resi and pet health and wellness brand PitPat agreed earlier this year.

Sheena Amin, director of ITV AdVentures since September 2022, said of the deal: “Flarin is already one of the fastest growing analgesics in the market and I am confident that we will see the company grow to new heights following a brand building campaign across ITV.”

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