Ocean Outdoor lands its biggest private contract outside London
Ocean Outdoor has become the exclusive media partner for Allied London’s Spinningfields business and residential quarter and St John’s city centre neighbourhood in Manchester.
The two areas have been part of major redevelopment and investment projects and the deal makes Ocean the number one provider of premium full motion digital out-of-home locations in the city.
Ocean will market and sell a network of 30 premium small and large format full motion displays and develop future opportunities for experiential activations.
These additions will extend Ocean’s existing full motion city network called The Loop which will nearly double from 36 small format high definition screens to 60.
This is on top of its other assets in Manchester, including 19 high footfall retail and roadside digital out-of-home locations such as the Two Towers Manchester, the Arndale Centre, the Printworks, and Piccadilly Gardens which collectively reach 2.7 million Greater Manchester residents, city workers and visitors.