The Holocaust Memorial Day Trust has taken over OOH sites nationwide to invite passers-by to remember genocide victims.
The screens will show 6m candles being lit, representing the number of people killed during the Holocaust, and there will be a 10-minute vigil in-person and online.
The vigil, at 8pm, forms part of the Holocaust Memorial Day Trust’s annual “Light the Darkness” campaign, which sees famous British buildings and landmarks lit up in purple.
Olivia Marks-Woldman, CEO of the Holocaust Memorial Day Trust, said: “The theme of this year’s commemorations, the fragility of freedom, presents an opportunity to reflect on the freedoms that we hold dear and ways that we can challenge prejudice today.
“In the face of rising antisemitism and anti-Muslim hatred, it is more important than ever that we come together to create a world free from identity-based persecution.”
Global, Clear Channel, National Rail, Ocean Outdoor and JCDecaux donated ad space for the campaign.
The sites include Birmingham New Street, Liverpool Towers, Manchester Arndale, Edinburgh Arch, major London train stations and a complete takeover of Piccadilly Lights in the capital.
St Luke’s created the campaign.
Last year, the Holocaust Memorial Day Trust marked 27 January with press and OOH takeovers, featuring with the tagline: “What lessons can we learn from the Holocaust?”
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