Emap Combines SMS And TV To Promote 8 Mile

Emap has launched its first combined SMS and television campaign to promote the new Eminem film, 8 Mile.

The promotion will run across Emap’s music channels: The Box, Kiss TV and Kerrang! TV, which will all participate in a special 8 Mile ‘winning weekend’.

The channels will screen the official movie trailer alongside hourly competitions to win tickets to an exclusive showing of the film in London.

The competitions will be promoted through the Kiss ‘Hey Sexy’ SMS database, which will send out competition questions and allow recipients to text back the answers. A second message will be sent out to remind database members to tune in to the channels for further chances to win.

Gillian Kennedy, who was recently appointed business director for mobile at Emap Advertising (see

Emap To Boost Wireless Up-Take Across Media Portfolio

Enpocket recently secured the contract to expand Emap’s mobile media representation by selling its mobile marketing databases to advertisers (see Enpocket Appointed To Sell Emap’s SMS Databases).

Emap: 01733 568 900 www.emap.co.uk

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