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Consumer ABCs 2023: Vanity Fair boosts print circulation among women’s lifestyle titles

Consumer ABCs 2023: Vanity Fair boosts print circulation among women’s lifestyle titles
Vanity Fair grew print circulation despite drop in digital circulation
Consumer ABCs 2023

Condé Nast’s Vanity Fair was the only women’s lifestyle magazine to increase its print circulation in 2023 (+1.2%), according to the latest consumer ABC figures. However, its digital circulation fell 9%.

Combined print and digital circulations were broadly down year on year among women’s lifestyle magazines, with exceptions for Condé Nast’s Vogue (flat), Tatler (+0.1%) and Vanity Fair (+0.1%); Hearst’s Red (+0.5%) and Women’s Health (+10.1%); and Bauer Media’s Grazia (+7.1%).

Hearst UK’s Good Housekeeping remains the top women’s lifestyle magazine with total circulation of 364,870, which includes 43.1% growth in digital circulation — a bounceback from 2022’s 20% drop in circulation.

In fact, with the exception of Vanity Fair, every women’s lifestyle magazine saw increases in digital circulation in 2023, led by Grazia (+127.9%) and Hearst’s Cosmopolitan (+109.4%).

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