Consumer ABCs 2023: Vanity Fair boosts print circulation among women’s lifestyle titles

Consumer ABCs 2023

Condé Nast’s Vanity Fair was the only women’s lifestyle magazine to increase its print circulation in 2023 (+1.2%), according to the latest consumer ABC figures. However, its digital circulation fell 9%.

Combined print and digital circulations were broadly down year on year among women’s lifestyle magazines, with exceptions for Condé Nast’s Vogue (flat), Tatler (+0.1%) and Vanity Fair (+0.1%); Hearst’s Red (+0.5%) and Women’s Health (+10.1%); and Bauer Media’s Grazia (+7.1%).

Hearst UK’s Good Housekeeping remains the top women’s lifestyle magazine with total circulation of 364,870, which includes 43.1% growth in digital circulation — a bounceback from 2022’s 20% drop in circulation.

In fact, with the exception of Vanity Fair, every women’s lifestyle magazine saw increases in digital circulation in 2023, led by Grazia (+127.9%) and Hearst’s Cosmopolitan (+109.4%).