UKOM appoints former Nielsen exec as technical consultant

UKOM, the online measurement body, has appointed Sarah Miller as technical consultant.

Miller has spent much of her career at Nielsen in a variety of audience measurement, operations and leadership roles.

Most recently, she led Nielsen’s international audience measurement product division, covering solutions for ad and content measurement across TV, digital and audio.

In her new role, Miller will report to UKOM CEO Ian Dowds and advise the technical board, which represents UKOM’s stakeholders: Isba, the Association of Online Publishers, the IAB and the IPA.

Miller said: “I have always loved the strategy, grit and cutting-edge innovation of audience measurement, and there is no shortage of challenges for the industry in the complex world of online audience measurement.

“I’m looking forward to consulting organisations like UKOM on the leading edge of innovation to ensure the industry continues to have high-quality metrics they can trust to drive their business decisions.”

UKOM provides oversight for the Ipsos Iris audience measurement solution and is the recognised online audience measurement industry body in the UK.