Espotting And Lastminute Launch European Ad Campaign

Pay for performance group, Espotting Media, has secured online travel and leisure provider lastminute.com to carry listings on its sites across the UK, France, Germany, Spain and Italy.

The deal will see a lastminute.com branded pop-under page served to users leaving certain channels of the site without purchasing, and will display Espotting’s top five keyword specific listings.

Commenting on the campaign, Vijay Solanki, marketing director of lastminute.com, said: “Our relationship with Espotting enables us to provide customers with an easy way of checking that the deals they are getting from us are the best in the market. We think it’s an innovative use of the service Espotting provides.”

Sebastian Bishop, co-founder of Espotting media, added: “Our partnership with lastminute.com reflects the diversity and lateral implementations in how we work with our partners. We are delighted to be working together to better serve customers’ needs.”

Espotting recently secured a similar deal with ITV to power searches across the broadcaster’s network of websites. The deal will see Espotting replace Overture as paid listings provider across a range of sites including those for Pop Idol and Who Wants To Be A Millionaire (see Espotting To Power Online Searches Across ITV Network).

Espotting: 0207539 0500 www.espotting.com

Recent New Media Stories from NewsLine Website Problems Reduce Marketing Effectiveness Online Measurement Distorts Campaign Effectiveness Text Messages Reach Record Total During October

Subscribers can access ten years of NewsLine articles by clicking the Search button to the left