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JCDecaux expands London Bridge DOOH network

JCDecaux expands London Bridge DOOH network

JCDecaux UK and Network Rail have partnered to expand the digital OOH network at London Bridge station.

Seven new double-sided digital six-sheets aim to help passengers navigate the station and show how OOH supports the community.

The interactive screens contain advertising on one side and provide information on the other, including live travel updates, with 11 languages available.

Notably, the screens offer a “contrast mode” that adjusts settings for visually impaired travellers, while a “flip mode” adjusts the content to make it accessible to wheelchair users.

JCDecaux is also rolling out a further 16 single-sided and two double-sided digital six-sheets, more than doubling the existing estate to 40.

“With over 48m passengers travelling through London Bridge annually, this newly expanded OOH digital screen network will bring relevant and timely content to customers,” said JCDecaux UK co-CEO Chris Collins.

“For our brand partners, these screens offer exciting data-driven capabilities, including programmatic, enabling brands to reach audiences in London Bridge station as well as providing powerful synergies for onward travel via the wider rail and Tube network in the capital and UK-wide.”

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