Nectar360, the retail media network of Sainsbury’s and Argos, has announced a partnership with ecommerce platform Rokt.
Under the deal, Nectar360, which also operates the loyalty programme Nectar, will utilise Rokt’s AI-powered ecommerce technology to present targeted, non-endemic ads and offers to online customers of Sainsbury’s and Argos during the checkout process.
The move aims to ensure relevant third-party products and services are seamlessly introduced at the end of the shopping journey, thus boosting the overall shopping experience for consumers.
It will expand to Habitat and Tu, also owned by Sainsbury’s, next year.
In a 2023 study commissioned by Rokt, 67% of UK consumers said they were interested in receiving relevant offers during checkout.
Rokt already works with brands including Ticketmaster, Asos and Uber. Its network of advertisers span categories such as beauty, retail and travel.
Courtney Hopkins, vice-president, strategic partnerships, EMEA, at Rokt, said of the Sainsbury’s and Argos partnership: “Powering highly relevant messages from our ever-growing global network of premium advertisers will add value to the customer experience and help these beloved retail brands foster long-term loyalty.”
There has been a spate of activity in the retail media space this year, as the channel continues to gain prominence.
Sainsbury’s supermarket rival Tesco extended a partnership with The Trade Desk last month to enable brands to plan and execute campaigns using Tesco’s consumer data and without relying on third-party cookies.
Meanwhile, Currys, which competes with Argos in consumer electronics retail, announced a connected TV agreement with Roku.
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