Media Websites Team Up To Offer RAJAR Sponsorship

MediaTel.co.uk and MediaGuardian.co.uk have joined forces to provide enhanced promotional opportunities for media owners wishing to reach key media audiences online.

The partnership has secured Capital Radio Group as its first broadcast customer – as sponsors of the RAJAR results, released today.

The sponsorship involves bespoke micro-sites to showcase Capital Radio’s seven brands: Capital FM, Capital Gold, Xfm, Choice Century, Hit 40 UK, and Newslink and detail and comment on their RAJAR figures; and a chance to ask any question of Capital’s resident RAJAR expert, Andy Carter.

The promotion, which will be advertised with traffic-driving banners and buttons, went live 24 hours before the RAJAR figures were announced with a teaser message to drive users back to the micro-site when the embargo is lifted at 10.30am on Thursday 31 July.

Sara Linfoot, media sales executive at MediaGuardian.co.uk, said: “MediaTel.co.uk’s niche audience of core media agency professionals perfectly complements MediaGuardian.co.uk’s vast audience of media industry users allowing media brands to speak directly to the industry and communicate effectively with potential advertisers.”

She added: “We are delighted to have secured such a well known brand as Capital Radio as our first broadcast sponsor. We will be announcing some further deals around the press ABC releases very soon.”

For more information contact John Whitehurst at MediaTelGroup – [email protected], or Sara Linfoot at MediaGuardian – [email protected].

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