UK flag US flag FR flag BE flag
|

Rajar Q1 2025: Digital listening rebounds, driven by smart speaker growth

Rajar Q1 2025: Digital listening rebounds, driven by smart speaker growth
Rajar Q1 2025

Total share of digital listening rebounded from last quarter, growing 1.1 percentage points to 73.3%, according to the latest Rajar figures.

AM/FM listening now accounts for just over a quarter (26.7%) of total listening.

Total digital listening hours jumped in Q1 to 753, after remaining flat in the previous quarter. The growth was driven by a notable spike in listening hours on smart speakers, from 167 in Q4 2024 to 181 minutes in Q1.

Smart speaker listening now accounts for 17.6% of total listening, up 1.5 percentage points from the previous three months.

Additional content is available in this article for Mediatel Connected subscribers.

If you are interested in finding out more about a subscription please get in touch or find out more about Mediatel Connected.
If you are a subscriber, please log in.

Adwanted UK are the audio experts at the centre of audio trading, distribution, and analytics. We operate J‑ET - the UK’s trading and accountability system for both linear and digital radio. We also created Audiotrack, the country’s premier commercial audio distribution platform, and AudioLab, the single-point, multi‑platform digital audio reporting solution delivering real‑time insight. To scale up your audio strategy, contact us today.

Media Jobs