FHM Partners Xbox For Six Month Sponsorship Campaign

Emap’s FHM has announced an exclusive sponsorship deal with Microsoft’s Xbox games console which will see the brand featured heavily on the magazine’s website for the next six months.

The £250,000 deal comprises a three-tiered campaign beginning on fhm.com tomorrow with a countdown to the launch of Halo 2, Xbox’s biggest ever games release.

The campaign’s second level will give Xbox credit as the launch sponsor of FHM‘s new gaming newsletter. Branding will also appear on FHM’s on-line gaming channel from 21 December, comprising the third tier of the campaign and providing specifically targeted advertising to the magazine’s computer game-literate readers.

Commenting on the promotion, Matt Bolshaw at FHM.com said: “Our deal with Xbox illustrates the popularity and influence our online gaming site has by attracting such a key sponsor from the gaming world. We are looking forward to extending our online gaming content further with Xbox and being part of the successful launch of Halo 2.”

Michele Marchand, UK Xbox marketing manager added: “Xbox is delighted to partner FHM.com. Our association allows us to be very flexible. We are able to tactically showcase our highly anticipated release Halo 2, whilst strategically being able to focus on games, product and special offers over the forthcoming six months.”

FHM’s website has played host to a number of high-profile brands in recent months, securing several exclusive products and services as launch partners when its online operations received a revamp in February. Amongst those eager to associate themselves with the men’s lifestyle title were Coca Cola, BT, Hugo Boss, Mazda and UIP, with each company sponsoring respective re-designed sections on the music, mobile, grooming, gadgets and movies areas of the site (see FHM Nets Major Advertisers For Website Relaunch).

Emap: 01733 568 900 www.emap.co.uk

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