Emap Creates International Sales Team For FHM
Emap is attempting to attract global brands to its FHM magazine with the creation of a new international sales team to offer advertising packages across its multi-national editions in 27 countries.
The publisher has announced the appointment of Rory Bett to head up the new division, taking the role of international commercial director. The role has been created to focus specifically on FHM‘s global network of titles and will offer global brands the opportunity to reach a world-wide male audience in one easy step.
Bett, who has worked at Emap Advertising for the last five years as head of youth magazines, will take up the new position with FHM‘s international team in January 2005. In preparation for the role he will head up FHM UK’s team at Emap Advertising until December.
The new role will see Bett reporting to David Pullan, managing director of FHM Worldwide. He said: “FHM has evolved into a truly global brand, adding 11 editions in the last eighteen months alone. Rory’s extensive magazine expertise and insight will be key to the development of this pioneering new role, enabling advertisers to harness the global power of the FHM brand.”
Bett will work alongside FHM‘s existing international team to enable the local execution of campaigns across FHM‘s 27 unique editions, as well as with Emap Advertising to extend existing client and agency relationships world-wide.
FHM‘s British edition recently appointed a new editor, Ross Brown, to increase sales of the title (see FHM Appoints New Editor As Competition Hots Up). Combined with a recently unveiled new look, the magazine is attempting to reverse the trend of decline which has seen its circulation dip by 4.5% year on year in the six months to June (see Emap Unveils New Look FHM To Boost Readership Figures).
Emap: 01733 568 900 www.emap.co.uk
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