Emap Sneaks In Redesign Of Weekly Teen Title
Emap’s weekly teen magazine Sneak unveils a new look this week following in-depth research carried out over the summer to boost circulation.
The revamped title will carry a new design and logo aimed at making it more eye catching on the shelf, as well as a range of new content specially tailored to appeal to its core readership of 13 to 19 year-old girls.
New features in the magazine include a Boy Section looking at celebrity lads of the week and a Body Buzz page giving readers the latest tips on how to look good. There will also be more advice on topical issues and increased ’emotional support’ for readers.
The revamped title will sit in Emap’s recently re-organised teen division, which groups its three magazines, Smash Hits, Bliss and Sneak, together for the first time under the leadership of group publishing director Rimi Atwal.
Atwal said: “To be successful magazines must stay in touch and be prepared to reinvent themselves to cater for their audience. The relaunch of Sneak follows extensive research and it is this insight along with our unrivalled editorial expertise that forms the basis of the new revitalised product.”
She added: “Unlike other magazines in the increasingly competitive market, Sneak does not depend on expensive covermounts for sales. Our success will continue to be built on providing the best editorial product and extending our position as the biggest teenage magazine in the country.”
Sneak has performed well since its launch in April 2002, successfully capitalising on the current obsession with the lives of the rich and famous. However, the title has seen sales fall in the face of increasing competition in the sector and the latest ABC results for the six months to reveal a 7.7% year on year decline to 92,368.
Growing pressure in the notoriously fickle teen sector has already forced the closure of a number of big names including Emap’s J17 and BBC Magazine’s Dare. A number of key titles such as Smash Hits and Top of the Pops have also suffered heavy declines. The sector continues to be dominated by Hachette Filipacchi’s Sugar with a circulation of just under 300,000.
Emap: 01733 568 900 www.emap.co.uk
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