The FTV Canada podcast: Is the future of Canadian broadcasting on the rack?
FTV Canada Podcast
Two major broadcasters utilised The Future of TV Advertising Canada to warn that broadcasting is facing extinction in the Canadian market, based on current market trends.
This podcast episode begins by examining the challenges faced by Canadian broadcasters and why they have chosen to share their concerns publicly now.
This conversation between Justin Lebbon (event director for FTV Canada) and John Moulding (technology editor at The Media Leader) also tackles concerns that AI-powered media planning will be bad news for traditional broadcast media. You can hear how two of Canada’s leading media buyers responded to those concerns.
Ampere Analysis produced figures indicating that if TV and YouTube were sold at the same CPM, $ 1.1 billion in local content investment would be removed from the market. You can hear why that possibility was even considered.
The discussion, available to view below, further outlines the other big takeaways from the annual thought-leadership conference, which attracts the most senior leaders across the Canadian TV sales and AV media buying communities.
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