Telegraph Marks Online Centenary With Revamp
The Telegraph celebrates the tenth birthday of its online operations this month, marking the occasion with a radical redesign and a host of promotional activities.
The revamp will ensure that the 30 channels featured on telegraph.co.uk are unified in look and feel, as well as introducing a new film channel and fashion pages.
The new content will offer readers a wealth of features and information from the worlds of film and fashion, with the film channel becoming the online home of Movie Monthly, the Telegraph‘s film promotion offering readers preview screenings to a wide range of films before their general release.
A range of promotions will back the redesign, offering readers and agencies the chance to win holidays to Rome and India, as well as launching an interactive news quiz with questions on topics spanning the last ten years. A press campaign in trade press and the Daily and Sunday Telegraph will also drive visitors to the revamped site.
The latest figures from Nielsen//NetRatings show that the telegraph’s online presence has put in an impressive performance over the past few months, recovering from a slump at the beginning of the year to command just over 840,000 unique users and an active reach of 3.4%.
The Telegraph has a long history of pioneering online news, creating the UK’s first national online newspaper, the Electronic Telegraph, in 1994, before rebranding as telegraph.co.uk in 2001. The site has also won industry acclaim, being named the Best Newspaper on the World Wide Web at the British Newspaper Awards in 1997, 1998 and 1999, as well as scooping an award as the Best Breaking News Website in 2002 from Web User magazine.
Editor of telegraph.co.uk, Derek Bishton, puts the rise of online newspapers down, in part, to the demand for instant news, seeing the online operation as a valuable addition to the conventional paper, saying: “It’s an extension of the brand into a new area that allows loyal newspaper readers to feel comfortable about a medium they may not normally have approached.”
Bishton draws a clear distinction between online and print media, but believes the two complement each other on a daily basis. He says: “People can quite happily cope with watching TV, reading newspapers and logging on to websites.”
Telegraph Group: 020 7538 5000 www.telegraph.co.uk
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