Viacom Secures Hewlett Packard For Bank Campaign

Viacom Outdoor has secured computer manufacturer Hewlett Packard to launch a three month branding campaign at Bank Tube station in central London.

The campaign, which was booked through Viacom Outdoor’s Impact team, features a creative spanning the 80 metre-long Bank trav-o-lator, which connects the Central Line to the Waterloo & City Line at one of London’s busiest underground stations.

Justin Stark, acting head of Impact, said: “Bank is a premium station for reaching London’s upmarket business audience. Hewlett Packard’s vinyl wrap spans the full length and height of the trav-o-lator, creating a real atmosphere and prolonging Tube travellers’ exposure to the brand message.”

Ian Curtis, enterprise marketing director at Hewlett Packard, added: “Bank station affords us a high impact site that gives us great brand presence and a unique opportunity to connect with an important audience, the city of London. This site for HP is very high profile; around 400,000 people pass through Bank station each month.”

Viacom Outdoor recently announced the appointment of Stephen Fuller to become its first ever head of consumer insight as part of the poster contractor’s ongoing initiative to improve relations with agencies and advertisers.

The newly created role within the marketing department will see Fuller head up a team of ten with responsibility for research and planning. He will report directly to Hannah Skellorn, who was recently promoted to UK marketing director (see Viacom Outdoor Appoints Head Of Consumer Insight).

Viacom Outdoor: 020 7478 5240 www.viacom-outdoor.co.uk

Recent Outdoor Stories from NewsLine Adshel Checks Out Point Of Sale Deal With Somerfield Viacom Outdoor Snatches Third Rail Contract From Maiden Adshel Wins £100 Million Street Furniture Contract

Subscribers can access ten years of media news and analysis in the Archive