The Brief – Tuesday 10 February: Spotify earnings, Reach consolidates print operations, ChatGPT ads

🎧 Spotify reported total revenue increased 13% year on year in Q4 to €4.5 billion. Premium subscribers grew 10% to 290m, with monthly active users growing 11% to 751m. (Spotify)

🤖 OpenAI has begun testing ads on ChatGPT in the US. Test clients include those working with agencies like Publicis, WPP, Omnicom and Dentsu. (OpenAI)

📰 Reach has announced a plan to consolidate its print operations by closing two of its three print sites later this year. The work served by Saltire would be moved to Reach’s Oldham site later this spring, while a smaller portion would be handled by DC THomson’s Dundee facility. Work served by Watford would be moved to the Newsprinters site in Broxbourne, via a commercial outsourcing agreement. (Reach)

🐘 Consultancy group TheZoo.London has launched The Menagerie, a private network focused on career building. (TheZoo.London)

📰 Reform Political Advertising has launched a campaign targeting MPs by delivering a satirical “fake newspaper” to Westminster. The group is aiming to highlight the “dangerous lack of regulation in UK election campaigning”. (Reform Political Advertising).

🙏 The Alliance of Media Independents has announced a partnership with Integral Ad Science to support indie agencies through delivering media quality insights, sharing thought leadership, and offering other practical tools and training. (AMI)

📱 Instagram is reportedly building a prototype of a new app aimed at rivalling Snapchat. The disappearing photos app is internally being called “Instants”, but it’s not yet being tested externally. (Business Insider)

🍵 Bauer Media Audio has announced PG Tipes as the new official sponsor of PopMaster on Greatest Hits Radio. It is the first time the media owner has parntered with the tea brand. The deal was brokered by Omnicom Media’s PHD. (Bauer Media)