Former Starcom MediaVest Director Joins MediaTel Group
MediaTel Group has appointed, Lucy Shepherd, the former insight and accountability director at Starcom MediaVest, as editorial manager for its new web-based media forecasts product, MediaTel INSIGHT.
Before joining Starcom MediaVest, Shepherd was head of CIA UK’s research arm, MediaLab. She has also previously worked at market research agency BMRB and leading systems and software provider DDS.
Commenting on the appointment, MediaTel Group managing director, Derek Jones, said: “We are delighted Lucy is joining us. MediaTel INSIGHT has 16 subscribing media owner and agency clients already and, with the valuable additional input that will come from Lucy’s wealth of media experience, we are aiming to grow the product and add many more clients over the next twelve months.”
Shepherd added: “MediaTel INSIGHT is a unique service, which I know that I would have found immensely useful in either of my agency roles, so I feel very confident that we can establish this as an essential online service alongside
MediaTel Group: 0207 439 7575 www.mediatelgroup.co.uk
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