Future Celebrates T3 Centenary With Advertising Push

Future Publishing’s long running technology title T3 celebrates its 100th issue next week, marked by an advertising push and six different cover designs.

The magazine, launched in 1996, aims to inform and entertain technology fanatics with the latest must have gadgets and gizmos. The centenary issue will also feature a 52-page supplement featuring “100 gadgets you must buy before you die”.

Commenting on the T3‘s longevity, Simon Maxwell, publisher of the magazine, said: “T3 has always remained at the forefront of the technological and gadgetry evolution, offering readers a stylishly presented expert insight into all the latest kit. 100 issues into the magazine’s lifecycle T3 is looking better than ever before and with the technology industry going from strength to strength, we’re looking forward to a strong next centenary.”

The special edition magazine will be promoted through an extensive campaign running in trade press as well as numerous in-store promotions. Adverts in national newspapers and across Future’s own portfolio will also bolster the edition.

T3 has performed well recently, adding 6% to its circulation year on year with a current figure of 53,349 bucking the current trend of decline for technology titles. Earlier this year rival publisher Emap closed long running Internet Magazine, however, this week saw Future launch its latest title – an internet based magazine claiming to be the world’s first paperless title. BroadbandNow! is aimed at high-speed internet users and is distributed electronically via the internet (see Future Launches World’s First Ever Paperless Magazine).

Future Publishing: 01225 442 244 www.futurenet.com

Recent Magazine Stories from NewsLine Emap Secures Yates For Sexy Zoo Weekly Campaign Dennis Out Of Shape As Women’s Title Is Dropped Condé Nast Unveils New Launch For Over Fifties

Subscribers can access ten years of media news and analysis in the Archive