Internet Users Want Number Of Pop-Ups Limited
The majority of internet users believe that the frequency of pop-ups and other intrusive advertising formats should be limited to just two per hour, according to the latest research from Dynamic Logic.
The AdReaction survey reveals that around two-thirds of respondents feel that some over-content advertising formats are appropriate to support free website content, but that they should be limited to around two per hour.
However, around a third of those of the 425 internet users that took part in the survey said that no over-content or intrusive advertising formats should be used even to support free online content.
The research also asked consumers to highlight their top concerns with intrusive online formats. Around 70% said there were too many, 58% said closing ads was a problem and a further 56% were frustrated that certain ads blocked content.
The study comes just weeks after Bunnyfoot Universality found that internet users have learnt to almost completely ignore the existence of pop-up advertising, which they view as a major cause of irritation.
A new paper released by the online consultancy shows that pop-up advertising is a major turn-off for the majority of internet users, with every subject in the study expressing frustration when they appeared (see Internet Users Completely Ignore Pop-Up Advertising).
Last month MSN announced plans to become the first major online media owner to react to consumer demands by bringing an end to selling pop-up advertising on its network of websites. The internet giant claims the removal of the formats represents a natural step in the evolution of the online advertising market (see MSN Bans Pop-Up Advertising Across Entire Network).
Dynamic Logic: 0207 152 4004 www.dynamiclogic.com
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