MRG Unveils High-Profile Speakers For Madrid Conference
The Media Research Group has unveiled several high-profile keynote speakers to headline its bi-annual conference in Madrid this November with Antony Young, chief executive of ZenithOptimedia, heading the bill on the future of media research and advertising effectiveness.
Young’s presence at the conference will be a major draw to many media professionals as the ZenithOptimedia boss is expected to detail the ways in which media research can deliver solid return on investment.
In the last year ZenithOptimedia has repositioned itself as the ROI agency, with Young playing an instrumental role in conceiving and launching the widely respected strategy during his first twelve months in the UK.
Commenting on the unfolding line-up, MRG chair and IPC Advertising’s group ad marketing director Christina Hartley, said: “The fact that these industry leaders are signed up to speak at this year’s conference underlines just how much media research is at the top of the agenda.”
She added: “For clients, agencies and media owners alike, the focus on meaningful research methodologies, proving effectiveness and evolving media trading currencies means that researchers are at the heart of the debate.”
Kevin Dundas, chief executive of Saatchi & Saatchi London, has also been confirmed as a keynote speaker and will present to the conference on media research, planning and branding. His aim to make Saatchi & Saatchi the number one ‘ideas company’ in town will no doubt spawn an interesting presentation on both his professional and personal findings during a 20-year stint in the media.
Andy Duncan, director of marketing, communications and audiences at the BBC and Richard Silman, chief executive of Ipsos UK, are also on the list of attending speakers, delivering on cross-media research and involvement with several trading currencies.
Previous MRG conferences have provided delegates with much food for thought, covering a wide range of topics and launching several incisive research studies. Last year’s conference in Budapest saw Publicis chief strategic officer, Derek Morris, call for ‘slimmer and more effective’ media research in order to maintain its importance (see MRG Conference: Media Research Needs To Be Slimmer And More Effective).
Full coverage of this year’s conference will be available on NewsLine as events in Madrid unfold between 3 and 6 November.
MRG: www.mrg.org.uk
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