HarperCollins Books OMD To Handle Media Account
OMD has clinched a lucrative deal worth over £2 million to provide publishing house HarperCollins a range of with media planning and buying services following a tense three-way competitive pitch.
OMD faced stiff competition from Total Media and Rocket, working on briefs for the new Tony Parsons novel, The Family Way, and John Guy’s biography of Mary Queen of Scots to secure the deal.
Other popular authors published by HarperCollins include Bernard Cornwell, Isabel Allende, and Jonathan Franzen. It is expected that the company, one of the top three publishing houses in the UK, will require campaigns for around 70 books every year.
Commenting on OMD’s win, Amy Nelson-Bennett, marketing director at HarperCollins, said: “I was hugely impressed by the OMD team. They clearly demonstrated not just their impressive planning and buying skills, but also a genuine passion for our business and the changing way in which we’re looking to market our books and authors. They’re a great mix of creativity and commercialism.”
Jessica Roberts, business director at OMD, added: “HarperCollins is a dynamic, innovative and creative company in a highly competitive industry. Our communications planning must more than deliver to ensure they are at the forefront of the industry.”
The deals comes after OMD was named the sixth most successful individual media buying agency in terms of billings during 2003. The latest league table published by Nielsen Media Research showed the company managed a 6.7% year on year increase in billings to £427.31 million during 2003 (see MediaCom Comes Out Top In Terms Of Billings).
OMD: 020 7908 3400 www.omdmedia.com
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