The new national radio licences must ensure diversity of choice for listeners, and must expand the concept of commercial radio, the IPA has told the broadcasting minister Peter Lloyd.
The IPA is also backing the Govern- ment’s decision to award the licences to “non-pop” services (Newsline 21/3). The IPA believes that numerous pop stations would lead to “cannibalisation of audiences”.
Parties interested in bidding for the INR1 licence are currently lobbying the Government to reverse its decision and allocate the FM frequency to a pop service. Applications for the INR1 licence close on May 22.
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