HomeChoice Joins Internet Watch Foundation

Internet and TV provider HomeChoice has become the latest firm to join the Internet Watch Foundation, an organisation tasked with tackling inappropriate web pages and the online trading of illegal pornography.

The move is designed to instil more confidence in HomeChoice, with customers offered new services which build on the platform’s existing child safety features.

Explaining the move, Christine Mitchell, executive director TV and internet product at HomeChoice said: “I am pleased to announce our membership of the Internet Watch Foundation. HomeChoice takes its social responsibilities extremely seriously and child safety is always top of our agenda. Becoming a member of the IWF is a logical step for HomeChoice as it takes our existing safety features that one step further. We look forward to working with the IWF to tackle this serious issue.”

Peter Robbins, CEO of the IWF, added: “We are very pleased that HomeChoice have chosen to join the IWF in its battle to combat illegal online content. Their support will strengthen the service we provide to all UK internet and mobile consumers to report their inadvertent exposure to potentially illegal online content. We look forward to working with them to accomplish our mission of minimising the availability of online illegal content.”

HomeChoice already equips customers with several parental controls for both its internet and digital television services. Innovations such as the company’s Minimote, a remote control designed for children which allows access only to suitable channels (see HomeChoice Targets Parents With Child Friendly Remote), as well as standard issue PIN numbers for access to on-demand TV content, make the company one of the most child-safe around.

In addition, the company launched the HomeChoice Wisewatch Guide last month, offering parents handy hints and tips to ensure safe TV viewing for kids.

HomeChoice: 0800 072 4454 www.homechoice.co.uk