Hello Signs For Salon Brand Extension
Iconic gossip magazine, Hello, is to extend the reach of its celebrity news operations with a new service providing rolling headlines to plasma screens in hair salons throughout the UK.
The network of screens will feature Hello branded showbiz updates across 250 locations. launching in association with Vision TV, the publisher will provide headlines using the existing RSS feed that many readers already use to direct hellomagazine.com headlines to their own computers.
The headlines shown in salons will appear on screen alongside hellomagazine.com’s selected celebrity picture of the day.
Tree Elven, website editor, said: “You’ve got to admit, we’re a cut above the rest! Talk about time management – with this new service, you can keep an eye on the latest celeb doings during your beauty treatment. Our juicy headlines are bound to bring fresh colour to salon chit-chat, and who knows, you might even get some inspiration for a new look from our picture of the day.”
Robert Hanka, managing director of Vision TV, added: “We’re delighted to be working in association with a brand such as hellomagazine.com, which is a perfect match for Vision TV’s celebrity salon network. Their daily celebrity news headlines and picture of the day are a great addition to our program content and the real time updates add an extra dimension to the way our ever growing audience is entertained.”
Hello Magazine: www.hellomagazine.com