New Emap Advertising Director Gives Focus On Luxury
Emap Advertising has announced the appointment of its first style director, choosing former commercial director at GQ, Jonathan Turner, for the position, with responsibility for targeting non-fashion luxury goods clients.
The appointment is part of Emap Advertising’s strategy to place greater focus on certain client categories, and is a further addition to teams at Emap Advertising already devoted to the fashion and entertainment sectors. Emap claims to have been committed to this area for some time, with several specific research projects based on this sector including the soon to be released research into affluent men.
Included in Turner’s remit is the championing of such research, a role which will see him asking luxury goods advertisers to re-evaluate their traditional affluent audience, considering a new generation of what Emap claims are affluent, cool, AB men.
Commenting on the appointment, Jason Trout deputy sales director at Emap Advertising said: “Jonathan’s experience and contacts will enable us to increase our speed and customer service in this important sector. We are delighted to welcome him to the team knowing that he will make a real difference to our business.”
He added: “Jonathan’s appointment demonstrates our commitment to this category providing our luxury goods clients with a specific point of contact. This appointment further cements Emap’s commitment to delivering this valuable audience and it follows one of Emap’s latest ventures, The First For Men Club. An initiative designed to harness the collective power of Emap’s Men’s Magazine portfolio to form an exclusive package for advertisers targeting male consumers.”
Emap’s flagship men’s magazine FHM recently extended its style based content, announcing the creation of an online style channel, providing the 2 million daily visitors to its website with the latest fashion and grooming advice to comprise what it claims is the “ultimate style guide to life” (see FHM Boosts Style Content With Dedicated Online Channel).Emap: 01733 568 900 www.emap.co.uk
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