Springett And Moynihan Boost IPC Ad Marketing Teams

IPC Advertising has announced two key appointments within its women’s glossy division, SouthBank, and its central Trading division.

The new appointments see Lynne Springett, formerly marketplace and PR manager for the Radio Advertising Bureau, heading up SouthBank ad marketing, while Paul Moynihan, previously senior ad marketing executive for corporate business development, has been promoted to the newly created role of head of ad marketing, Trading.

In her new role, Springett will drive IPC’s research and marketing support across SouthBank’s sales offering, including the development of a “definitive research study” into the beauty industry.

Springett will also take responsibility for driving market-learning across IPC SouthBank’s sales teams to ensure best practice. The new position will see Springett work closely with IPC SouthBank group sales director, Mark Reen.

Meanwhile, Moynihan’s promotion reflects IPC’s restructure of its central sales teams into a single entity, operating under the Trading banner announced by the publisher earlier this year (see IPC Appoints New Ad Bosses To Trading Teams).

Moynihan will carry out his new role working closely with IPC Media ad director for Trading, Alison Deas, with reporting to group ad marketing director Christina Hartley along with Springett.

Commenting on the appointments, Hartley said: “SouthBank is a sizeable media operation to research and market, and with its recently announced restructure, Lynne’s arrival is perfectly timed. Her experience will be of huge value in developing market-leading research that reinforces the division’s position of strength in the market place.

“And it’s great to be able to promote Paul, whose work within IPC over the last four years more than makes him the perfect candidate for this new role in Trading.”

IPC Media: 0870 4445000 www.ipcmedia.com