AA Forecasts For 1992

Advertising expenditure is expected to increase by 10% in 1992, compared with a 5% fall this year, according to the latest Advertising Association forecasts.

The area of most rapid growth is expected to be television, which will record a leap in the second half of the year to finish 13% up.

Spend in national newspapers is fore- cast to increase by 8%, with posters, consumer mags and regional newspapers up 9%,and business magazines increasing by just 4%.

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