SUBtv To Offer Election Sponsorship Packages

Staff – MediaTel NewsLine

Student Union TV network, SUBtv, has announced plans for advertisers to capitalise on the hype surrounding this year’s general election with a series of live husting events in ten universities, giving students the chance to quiz their local MPs and offering sponsorship packages around them.

The SUBtv Soap Box strand will visit universities in Southampton, Bristol, Bath, Exeter, Aston, Bangor, Manchester, Durham, Cardiff and Liverpool, with each MP given three minutes to make their presentation, followed by a barrage of questioning by students.

The events will be promoted locally, with all campus-based media and local media outlets invited to the events to maximise publicity. The SUBtv network will cover the events, spanning three weeks, offering sponsors a potential audience of 1.2 million students through 387 plasma screens in 65 university student unions.

The advertising packages will comprise sponsorship bumpers around all trailers and programming, which will amount to 12 minutes a day, in addition to the filmed footage of the events themselves.

Peter Miles, chief executive of SUBtv, explained the attractiveness of the sponsorship deal, stating: “Students are intensely interested in the election. Our own research shows that 75 per cent of students intend to vote on May 5. This will be an excellent opportunity for advertisers to reach them when they are most engaged with election issues.”

The move is the latest by SUBtv to attract youth-friendly brands to its intimate TV offering and allow easy targeting of the notoriously difficult student demographic. Earlier this year Welsh beer brand, Brains, booked a tailored sponsorship package with SUBtv, covering this year’s 6 Nations rugby championship and providing regionalised campaigns for specific Student Unions (see Brains Beer To Advertise With SUBtv).

SUBtv: www.jvtv.net

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