First Rolling Campaign On ATM:ad

Fox Home Entertainment will be the first advertiser to run four separate campaigns back to back on ATM:ad, promoting a special price offer on four DVD movies in ASDA stores nationwide.

The adverts, which will run across cash points at 146 ASDA stores, started yesterday and will run for four weeks with Garfield – The Movie, followed by a further three releases lasting two weeks each, promoting iRobot, then Master and Commander, and finally Ice Age.

Each advert will feature snippets of live video from the movie, as well as a take-away reminder of the price promotion via the dynamically printed receipt. ATM:ad is the only medium being used for this special offer, and is expected to generate 3 million one to one opportunities over the eight week period.

ATM:ad has been used by a growing number of high profile brands since it launched last June, however this is the first time that four separate ads have been booked into a rolling campaign. The campaign was planned for Fox by Starcom Mediavest.

Commenting on the campaign, Tom Brunner, account manager said: “The fact that the majority of ATM users access the machine immediately before going into a store, along with the consumer insights that our target audience are on the lookout for special offers, and tend to pay cash rather tan with credit cards meant that we had a perfect fit in terms of targeting and environment.”

Chris O’Donnel at OneZeroOne, the digital arm of specialist Poster Publicity, booked the campaign added: “As an agency we are always looking for opportunities to communicate with consumers in a way that is impactful, accountable and good value for our investment. ATM:ad have a medium that is all these things and we are delighted to be working with them on Fox’s latest campaign.”

Last month, ATM:ad helped to promte Red Nose Day by unveiling the first charity advertisement to run across its network of Nationwide Building Society ATMs. The campaign featured at 581 sites in Nationwide branches and ASDA supermarkets (see ATM Ads To Promote BBC Comic Relief Show).

ATM:ad technology allows advertisers to deliver a potential 2.8 million one-to-one advertising messages during each campaign, its creators say, with previous campaigns run by a wide range of companies in sectors including travel, FMCG, internet and entertainment (see Cashpoint Campaigns Pinpoint Captive Audiences).

ATM:ad: 01382 540901 www.atm-ad.com

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