Loaded Doubles Frontage For Special Edition

IPC’s flagship men’s magazine, Loaded, has launched its September issue with the dual publication of two covers, celebrating the “double trouble” of covergirls Jordan and Carmen Electra.

The special issue sees Loaded bring together the “best babes from both sides of the pond,” pairing Jordan and Carmen Electra in a two-girl photo shoot for the first time ever.

The double covers are backed by a massive six pages of glossy photos, and an exclusive interview with the pouting pair.

Loaded editor Martin Daubney explained that, with so much on offer, the two models simply couldn’t be confined to one cover, stating: “What do you do when you have two covers so good it’s impossible to decide which one to print? Well, after much arguing and shouting we decided to run them both – and let the readers decide. Lingerie or bikinis? They’re spoilt for choice!”

The two also appear in Loaded‘s 18-page Celebrity Chests 2005 feature, counting down the finest famous breasts in the world and forming part of a 35-page bonus magazine, Loaded Centrefolds. The September issue hits newsstands today, priced at £2.50.

Loaded re-launched with a new look earlier this year, following seven months of intensive research and development to overhaul the title’s contents, design and navigation.

The £2 million relaunch, led by Martin Daubney and publishing director Niall McKinney, revealed a greatly updated editorial, with an innovative new design and navigation system throughout the magazine (see IPC Reveals New Look Loaded).

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