Thinkbox Experience A Hit With Participants
This week saw the first event held by the new TV marketing body, Thinkbox, attracting a healthy mix of delegates from clients, agencies and sales houses all keen to listen to the marketing opportunities that television has to offer.
TV personality Clive Anderson led the Thinkbox Experience, with board members Nick Bampton, Andy Barnes, Clive Crouch, Graham Duff, Mark How, Dee Forbes, Mark White and Mark Wood all present throughout the day contributing to content, debate and interactive sessions.
Participants joined in three hours of high energy and informative panel discussions, that included case studies presented by, O2 and Peugeot documenting how their brands successfully used TV, as well as enjoying audio-visual materials and one-to-one consultations with experts. The main areas focused on during the event were, Experience the Power of TV, Harness the Potential of TV and Reap the Rewards of TV.
Each section was accompanied with a lively break out session, which involved revealing the results from ITV’s Metrics, as well as setting out the Thinkbox Manifesto for Interactive TV that called for a reappraisal of how we approach today’s interactive TV.
Commenting on the event, Andy Barnes, Thinkbox board member commented: “The Thinkbox Experience was all about immersing people in television and opening their eyes to all that is possible.”
Barnes added: “We hope today will leave people feeling inspired to do great things on TV. The next step for us all is to work closely with our customers to help bring these great ideas to life.”
Jointly composed of commercial television companies Channel 4, Five, GMTV, IDS, ITV, Sky Media, Turner Broadcasting and Viacom Brand Solutions, Thinkbox aims to work with the UK’s marketing community to promote small screen advertising as an essential communication tool (seeThinkbox Unveils Online Industry Resource).
The creation of Thinkbox follows a period of research into the advertising industry and its customers, examining what steps they would like commercial television broadcasters to take. The body’s research revealed that 76% of clients believed television needed an industry body to market the medium’s potential, the creation of which was the subject of speculation last year (seeCommercial TV Giants Form Ad Marketing Bureau).
The Thinkbox Experience: www.thinkboxexp.tv