Channel 4 Could Sell Quiz Channel Subsidiary

Channel 4 has said that it is in advanced talks to sell its subsidiary Ostrich Media, which runs the TV channel Quiz Call, according to a report in the Guardian.

Interactive channels like Quiz Call are currently being investigated by Ofcom to see whether their programming should be reclassified as advertising.

In addition, the Gambling Commission is also looking at whether such channels and the quizzes they show should be classified as a lottery.

The report quotes a spokeswoman for Channel 4 as saying: “The transactional TV market has become increasingly competitive and Channel 4 no longer believes that the opportunity exists for it to make significant profits.”

Channel 4: 020 7396 4444 www.channel4.com