Ideal Home Magazine Launches Redesign

The UK’s top home interest magazine, Ideal Home, launches its redesign with its November edition, which is on sale today.

The title remains the best selling home interest magazine, despite declining sales figures, with the last ABC results leaving its total circulation at 237,525 copies (see ABC Results Jan-Jun 2006:Home Interest Magazines Report Mixed Bag Results).

IPC says that the refresh follows several months of research, using the same process as IPC Media launches Nuts, Pick Me Up and TV Easy.

The magazine incorporates more photography, with a clearer, more modern design and layout. The Ideal Home masthead has a new look with two-tone colour, and it sits on a white bar to give greater standout on the newsstand.

Key developments in the new look Ideal Home include 40% more pages of reader homes and more pages devoted to kitchen and bathroom makeovers.

Publishing director Yvonne Ramsden said: “Ideal Home is the biggest-selling home interest magazine by far and this new look builds on our position of strength.

“The refresh is grounded in reader research and we’re confident it will be well received by consumers and put even more clear water between Ideal Home and its competitors.”

The new look magazine will be backed by an email campaign with a 16-page digital sampler and advertisements within IPC’s portfolio of home interest titles, women’s glossies and TV weeklies. It will also be supported by additional point of sale and support at retail. Marks and Spencer is to sell Ideal Home within its homes section as well as on its newsstand.

IPC Media: 0870 4445000 www.ipcmedia.com