Teletext To Expand Sport Content
Teletext is set to expand its sport content with the launch of a comprehensive new editorial section dedicated to football’s Coca-Cola Championship and it will also be introducing a sport betting section.
The new Championship section will feature a dedicated page for each of the 24 teams in the league, which Teletext says will build on the popularity of its existing Premiership and Scottish Premier League pages, which attract millions of viewers each week.
The pages will be available on Teletext’s digital, analogue and mobile internet services. Starting on ITV page 555 through to 579, they will provide fans with all the latest team news including transfer speculation, match reports, fixtures, player ratings and top scorers.
Each of the club pages will give advertisers looking to reach key regional audiences the opportunity to place targeted advertisements, enabling them to focus on local football fans.
The betting section is the first TV text sport betting section and is designed to provide viewers with advice and tips on betting, previews of all major matches and events, alongside breaking sports news and the likely impact on the betting market.
The sport betting section can be accessed on Channel 4 via page 500 on the Sky and Freeview platforms and will also feature two other firsts for digital text – an extensive greyhound racing results service (p590) and 48-hour advance horse racecards (p580).
John Sage, editor-in-chief, Teletext, said: “This year the Championship looks a stronger league than ever before, and will generate big attendances and a lot of interest. For fans of these 24 clubs, this section will bring an easy-to-access and comprehensive service right into their living rooms. And for the increasing number of sports fans who like to have a bet, our sport betting section will keep them right up to date with the market moves, and give them tips on where to put their money. These sections also give our advertisers targeted audiences to aim at, so there is a clear commercial rationale behind both of them.”