Marie Claire To Unveil New Look
Marie Claire, IPC SouthBank’s flagship women’s glossy, is unveiling a new look with its November issue on sale from October 5.
The new look follows months of research and development, which will see the magazine have a more “grown-up” feel and a focus on fashion, celebrity and real life, amongst other areas.
The new look Marie Claire, priced £2.90 (an increase of 20p), will be supported by a radio, magazine and online advertising campaign as well as high visibility retail promotional activity.
The new look issue has The Devil Wears Prada star Anne Hathaway on the cover and Marie Claire is hosting nationwide reader screenings of the film in partnership with 20th Century Fox, as well as sponsoring Sky Movies’ Devil Wears Prada trailers.
Marie O’Riordan, editor, said: “The new look delivers everything our readers told us they desire from their monthly glossy: sophisticated writing, focused fashion and beauty and exclusive celebrity coverage.
“Marie Claire is a trusted brand in a reader’s life and is a beacon of authority and credibility in a crowded marketplace.”
Richard Johnstone, publishing director, added: “The new look Marie Claire builds on the magazine’s renowned strengths and it is a shining example of the power of a monthly glossy.
“I’m delighted with the new look and I can’t wait to get it into the hands of readers: affluent 30-something women.”
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