Logitech To Broadcast Campaign At Football Stadiums

Logitech has teamed up with Match Day Media Ltd (MDM.TV) to launch a new advertising campaign that will be broadcast at football stadiums across the UK.

The new campaign, aimed at technologically savvy consumers, marks the first time that Logitech has advertised over a TV network.

The campaign will run alongside the football and lifestyle themed entertainment provided by MDM.TV for fans at every match and also includes extensive outdoor, print and online activity.

MDM.TV currently operates in 13 football stadiums around the UK, broadcasting a mix of live action, news, highlights and advertising to over 1.2 million football fans every month.

Nikki Willcock, marketing manager of Logitech UK, said: “We believe MDM.TV provides us with the ideal broadcast platform from which to reach a key audience. Through this campaign we want to target consumers who appreciate new technology designed to enhance their digital lifestyles.

“The MDM.TV in-stadia network delivers excellent targeting with limited wastage and allows Logitech to get increased ROI from our online viral copy.”

Gerry McKenna, chief executive of MDM.TV, said: “We are very pleased to be involved with Logitech on this new campaign. Working closely with the Brand helped us develop an integrated campaign utilising existing video creative developed for online and mobile viral marketing with on-screen treatments of their digital banner and skyscraper formats.

“MDM.TV is in a unique position to help Logitech communicate effectively with a highly prized, tech friendly, ABC1 male, 16 – 44 year old viewing audience.”

Logitech: www.logitech.com