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BBC And Microsoft Sign Memorandum Of Understanding

BBC And Microsoft Sign Memorandum Of Understanding

BBC Logo The BBC and Microsoft have signed a non-exclusive memorandum of understanding, intended to define a framework where the companies can explore opportunities for the delivery and consumption of BBC content and the evolution of next-generation broadcasting.

BBC director-general Mark Thompson and director of new media and technology Ashley Highfield met Microsoft chairman Bill Gates to officially sign the memorandum of understanding and discuss the BBC’s digital strategy.

The BBC says that this includes plans for its online archive, for a radically re-invented website in the web 2.0 world, a second generation of internet-based services, and for ways to share its online content in the future.

Thompson said: “We are currently witnessing unprecedented rates of change in technology and audience expectations. To ensure that the BBC is able to embrace the creative challenges of the digital future, we need to forge strategic partnerships with technology companies and distributors for the benefit of licence payers.

Gates said: “Microsoft’s strength is in driving digital innovation, and our vision is to open up rich, new consumer experiences that allow people to enjoy digital content anytime, anywhere and on any device.

“This vision fits squarely with the BBC’s charter to lead the industry in delivering content that is compelling and accessible. I’m delighted that we’re taking this important step, and I look forward to working together to develop new models for content delivery and consumption.”

BBC: 020 8743 8000 www.bbc.co.uk Microsoft: www.digitaluk.com

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