BA Signs ATM Specialist For Business Blitz

Cash point specialist ATM:ad is to provide exclusive exposure to British Airways within airports, across the City and in corporate locations as part of a landmark deal to promote the airline.

The long-term holding is designed to consistently target business travellers on a one to one basis, tying in with the airline’s £100 million investment in long-haul business class services.

Planned and bought by outdoor specialist Kinetic, the campaign sees BA continue to back ATM:ad, following its booking of the first campaign through the medium in 2004.

“This is a fantastic endorsement for us,” said Jack Vincent, sales director at ATM:ad. “British Airways has been a frequent advertiser on the ATM:ad network and this renewal of their long term holding with us further illustrates the unique benefits which ATM:ad delivers as part of a communication strategy, particularly delivering an exclusive direct one-to-one message with a hard to reach AB audience.”

Deborah Lee at Kinetic, added: “British Airways recognise the value delivered by the ATM:ad proposition and Kinetic, on BA’s behalf are delighted to be involved in a deal of this nature. The medium offers British Airways an innovative opportunity to engage with a valuable audience whilst they are on the move.”

ATM:ad opened its first office in the City earlier this year, following a second round of funding, which raised £1 million in order to focus on increasing popularity among blue chip clients (see Cash Point Ad Firm Expands To Build City Clients).

ATM:ad: 01382 540901 www.atm-ad.com